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Alt-Text

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Alt-text (alternative text) is a native accessibility field in Canto for image assets. It allows teams to add descriptive text that conveys the content of an image to screen readers, search engines, and publishing platforms — so assets remain accessible wherever they're used.

Alt-text is available to all customers and is activated by default. No setup is required to start using the field.

Please note:

Alt-text is supported for image assets only.

How to add or edit alt-text

The Alt-Text field is available on the Information Page, Preview Page, and in the upload and bulk metadata editors. Click the field, enter a description, and save your changes. 

Translation 

The alt text field can be translated. From the Preview page, click on the globe icon to add required language variations.

How to make alt-text required in upload workflows

Administrators can mark the alt-text field as required so that it must be completed before an upload can proceed.

Navigation: User Menu > Settings > Configuration Options > Upload Settings

In the Upload Settings, locate the Alt-Text field and check the box to mark it as required.

Please note:

When at least one field in the metadata editor is set as required, the Skip button is replaced with a Cancel button. Closing the metadata window will also cancel the upload.

For more information on configuring the upload metadata editor, see the article "Custom Configuration - Overview".

How to make alt-text required in Upload Links

Administrators can also require alt-text when configuring an Upload Link, ensuring external contributors provide a description at the point of submission.

  1. Open or create an Upload Link (App Switcher > Upload Links).
  2. Go to the Settings tab.
  3. In the metadata section, add the Alt-Text field and mark it as required.

For more information on Upload Links, see the article "Create an Upload Link".

How alt-text behaves

Downloaded files
Alt-text is stored in Canto and is not embedded in the downloaded file. It is not written to EXIF, IPTC, or XMP metadata. Systems that need to use alt-text should retrieve it via the Canto API.

New versions
Alt-text is retained when a new version of an asset is uploaded. There is a single alt-text value shared across all versions of an asset — it persists unless explicitly updated.

Portals & Share links

Alt-text renders as the HTML attribute on the image assets embedded in Portals and Share links.

API access

The alt-text field is returned as part of the asset metadata response via the Canto API, including locale-specific values where applicable. For more information, see api.canto.com

Third-party integrations

Third-party connector integrations do not currently read the alt-text field from Canto. If your publishing workflow relies on a connector, alt-text will need to be applied in the destination system. Support for connector-based alt-text delivery is planned for a future release.

Please note:

This applies to the Canto WordPress Integration, Canto Wrike Integration, and Canto TYPO3 Integration, among others.

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