The Amazon AI Export Assistant connects Product Hub directly to Amazon Seller Central. It lets you push new product listings to Amazon without flat file exports, manual field mapping, or copying data between systems. The AI maps your existing product data to Amazon's schema, fills in any required fields that are missing, and retries automatically if any products fail validation.

This article covers initial setup (admin) and running an export (admin and contributors).

Before You Begin

Feature access: The Amazon AI Export Assistant is enabled per account — it's not on by default. Contact your Canto account team to have it activated.

Permissions:

• Configuration (connecting to Amazon) requires Admin access
• Running exports is available to Admins and Contributors with the Manage Assets and Export to Amazon privileges assigned

What you'll need before configuring:

• An active Amazon Seller Central account
• Access to the Amazon Solutions Provider Portal
• Four credential values (retrieved in Part 1 below): Selling Partner ID, Client ID, Client Secret, and Refresh Token

Product requirements: Each product must have a unique SKU, a Name, and at least 10 custom attributes before it can be exported. Products that don't meet this minimum won't be submitted.

Part 1: Connect to Amazon (Admin Setup)

This is a one-time configuration. Once your Seller Central credentials are saved, the Amazon channel is ready for any export you run going forward. Amazon requires credential rotation every 6 months — see Credential Rotation below.

Step 1: Open Amazon Configuration Settings in Product Hub

Start here so the configuration page is ready to receive credentials as you retrieve them from Amazon.

1. In Product Hub, go to Admin > Channels
2. Locate the Amazon channel and click Configuration Settings from its bubble menu
3. Keep this page open — you'll paste credentials in as you retrieve them in the steps below

Step 2: Get Your Selling Partner ID

1. Log in to Amazon Seller Central
2. Click the gear icon (top right) and select Account Info
3. In the left sidebar, select Business Information
4. Click Your Merchant Token

The Merchant Token page lists values by region. For North American marketplaces (US, Canada, Mexico), the token is the same across all three.

5. Copy the Merchant Token value — you'll paste it into Product Hub in Step 5

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Step 3: Get Your Client ID and Client Secret

These come from the Amazon Solutions Provider Portal, which is separate from Seller Central.

Access the Solutions Provider Portal:

1. From Seller Central, open the left navigation menu
2. Go to Apps & Services > Develop Apps — Amazon will redirect you to the Solutions Provider Portal

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If you don't have an app client for Canto yet, create one:

1. Click + Add new app client
2. Enter an app name (e.g., "Canto Product Hub")
3. Set API Type to SP API
4. Set App Type to Production
5. Under Business entities supported, check Sellers only
6. Under Roles, check Product Listing
7. For the PII delegation question, select No, I will not delegate access to PII to another developer's application
8. Click Save and exit

Copy your credentials:

1. Find your app in the list and click View under the LWA credentials column
2. Copy the Client identifier — you'll paste this into Product Hub in Step 5
3. Click the expand arrow next to Client secret to reveal it, then copy it — you'll paste this into Product Hub in Step 5

Note the Rotation Deadline shown here — you'll need to return before that date to rotate credentials.

Step 4: Generate a Refresh Token

1. From the app client list, click the dropdown arrow next to Edit App for your Canto app
2. Select Authorize
3. On the Manage Authorizations page, click Authorize app next to the marketplace row (US, Canada, or Mexico)
4. Copy the Refresh Token — you'll paste this into Product Hub in Step 5

Step 5: Enter Credentials in Product Hub

Return to the Amazon Configuration Settings page you opened in Step 1 (Admin > Channels > Amazon > Configuration Settings) and enter all four values:

• Selling Partner ID (from Step 2)
• Client ID (from Step 3)
• Client Secret (from Step 3)
• Refresh Token (from Step 4)

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Click Save. The Amazon App Connection indicator will show You are connected to Amazon once the connection is confirmed.

Step 6: Confirm the Amazon Preset Channel Appears

After saving, navigate back to Admin > Channels. The Amazon Preset Channel will now appear in your Channels tab. This is the parent channel under which all Amazon channel templates will be created. If it doesn't appear, double-check that your credentials were saved correctly.

Part 2: Set Up a Channel Template and Assign Products

Step 7: Create a Channel Template

Under the Amazon Preset Channel, create one or more channel templates to organize your export batches — for example, "June New Arrivals" or "Fall Outerwear Launch." Channel templates define the scope of a given export run.

Step 8: Assign Products to the Template

Using the search, filter, and bulk operations tools in the main product table, assign the relevant products to your channel template. Make sure each product has a unique SKU, a Name, and at least 10 custom attributes before proceeding.

Part 3: Run an Export

Step 9: Initiate the Export

Navigate to your channel template and click Amazon AI Export.

A confirmation popup will appear listing the minimum product requirements. Confirm your products meet them, then accept and begin the export.

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Step 10: Monitor Progress

Once the export starts, a live dashboard updates in real time. It tracks five stages:

Failed products are retried in a loop. The AI generates the values needed to meet Amazon's requirements until the product passes or is confirmed unresolvable.

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Step 11: Review Your Reports

Submission Report: A full record of everything pushed from Product Hub, including any values the AI generated to fill gaps in your product data. Use this to see what the AI created and decide whether to add those values back into your Product Hub records.

Attribute Mapping Report: A record of how the AI mapped your Product Hub attributes to Amazon's schema. If the AI consistently maps a certain field to an Amazon field, that relationship can be formalized in your product data structure going forward — reducing AI-generated gap-filling on future exports.

Both reports are tools for improving your source data over time. The better your product data in Product Hub, the less the AI has to fill in, and the cleaner your Amazon listings will be.

Credential Rotation

Amazon requires Client Secrets and Refresh Tokens to be rotated periodically. The rotation deadline is visible in the LWA credentials modal in the Solutions Provider Portal.

When rotation is due:

1. Return to the Solutions Provider Portal and open the LWA credentials modal for your Canto app
2. Click Rotate secret to generate a new Client Secret
3. Re-authorize the app to generate a new Refresh Token
4. Update both values in Product Hub under Admin > Channels > Amazon > Configuration Settings

Current Limitations

• US marketplace only — additional marketplace support is planned for future releases
• New listings only — the AI Export Assistant creates new Amazon listings. It does not update existing listings. For existing listing updates, use the standard channel export tool.
• Top-level SKUs only — product variants are not supported in this version
• Minimum data threshold — products with fewer than 10 custom attributes, no name, or no unique SKU will not be submitted

Tips

• Run a small batch first to review the AI's category mapping and generated values before exporting your full catalog.
• Work through your Attribute Mapping Report after each export. Formalizing the AI's mappings in your product records reduces inference on future runs and improves listing consistency.
• Products with very thin data (close to the 10-attribute minimum) will have more AI-generated values in the Submission Report. The more complete your source data, the better the output quality.

Have questions about setup or activation? Reach out to your Implementation Manager or contact Canto Support.