Restriction: You need to be signed in using an administrator's account in order to connect Canto to Google Analytics.


Note: Canto requires the Universal Analytics Code which starts with "UA-". You will not be able to use a Google Analytics 4 property which starts with "G-".

Settings > Links & Connections > External Connections


You can track activity/account usage which occurs in your Canto account by using Google Analytics' data reporting. 


While this feature is enabled, the following events & information are sent from Canto to Google Analytics

  • Unique visits
  • Average time on site
  • Page views
  • Average pages viewed per visit
  • Geographical statistics - new & returning visits from countries & territories
  • Traffic - referrals, direct traffic, and search engines
  • Content viewed
  • Downloads
  • Shared page statistics
  • Browser & operating systems


How to Connect Canto with Google Analytics

You'll need a tracking ID from Google Analytics. Click here to learn how to get a tracking ID from Google.


Once you have the tracking ID:

  1. Select the Google Analytics icon.
  2. Check the box that reads Send data from your Canto instance to Google Analytics.
  3. Enter your Google Analytics Tracking ID.
  4. Click Save to complete the configuration.

Data from Canto will then appear in the homepage of Google Analytics.