What’s the difference between folders and albums?

This is the number one question we receive regarding folders and albums. Discerning between the two is actually very easy in Canto; just keep these two things in mind:

Albums hold assets

Folders hold albums and subfolders

It’s helpful to remember that folders cannot hold individual assets. They must hold an album that contains the assets. 

Sorting Assets with the Folder and Album Structure

When we discussed labeling with keywords and tags, we noted how they’re used for broad and specific contexts. The higher-level organization (keywords) covered broader classifications and lower-level organization (tags) focused on more specific details. Sorting assets with folders and albums is similar: folders should be used for broader concepts while subfolders and albums can be more specific. 

In this example, the high-level folders are named Branding, Integrations, Marketing, and Photography. These naming conventions represent concepts that can be broken down into smaller and more defined parts. Integrations, in particular, holds albums that are meant for specific assets to be used with pre-built integrations within Canto's application.

Although the naming conventions of a structure will be different for every company, it will stick if the high-level folders do too. They should be broad, but concrete in the sense that they will likely not changed within the Canto account. Chances are a company will always need dedicated collateral for a Marketing department and somewhere to establish branding guidelines, so those can be good examples to pull from.